GEnusee x Steven Alan

NYC Pop-up

To gain more brand awareness in our second largest market and promote our partnership with Steven Alan, Genusee hosted a pop-up event in New York. In addition to complimentary sparkling teas from Minna and hors d'oeuvre, guests were greeted by an artist who hand-painted custom designs on their Genusee frames and a visit from Paul The Corgi.

bareMinerals

U.S. Market Activations

Role | Senior Digital Strategist

Client | bareMinerals

Markets | New York, LA, Chicago, Miami, Dallas

For the launch of bareMinerals’ new long-lasting, 24-hour foundation, we created a pop-up event series across U.S. major markets. We invited the industry's biggest names in beauty and fashion, including top-tier influencers, VIP talent and make-up artists, as well as rising micro-influencers.

The events consistent of DJs, make-up consultations and product-themed cocktails. Select market events were preluded by private dinners with celebrity ambassadors like Ingrid Nilsen or Ashley Madekwe.

Each event averaged more than 3 million impressions and numerous user-generated posts to social from event attendees.