bareMinerals

bareMinerals 24-hour barePro Launch

Role | Launch strategy, influencer partnerships & event planning

To generate global excitement for the new barePro collection, I led the international influencer strategy for the launch of the barePro, resulting in 17.2 million in reach & 3.1 impressions within the first 48 hours.

Launch Strategy

After digesting the insights shared by the brand, I worked to develop an international influencer program to promote the longwear collection. To do this, I managed the coordination of national product mailers, one-to-one influencer collaborations on key social channels and regional market events in key markets, such as New York, Malibu, Chicago, Houston and Miami.

Influencers Partners

Mailers
To seed product to a wide cast of micro and mid-scale influencers with highly engaged audiences, I coordinated a 500-person product mailer with custom packaging and campaign messaging to influencers throughout the U.S. These mailers resulted in more than 4 million impressions and features on influencer accounts.

Dedicated Posts
For the official launch of the collection, I secured 24 global influencer partners across 8 countries to post every hour within the day of launch.

National Events

In coordination with a Press team, I worked to ensure the most influential content creators and make-up artists attended the regional market events. These events averaged 150 guests per activation and resulted in approximately 1.5 million impressions per event and valuable user-generated content for future brand use.

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